Transforming Iconic Brands: An inside look at The J.M. Smucker Co.
Senior Director of Creative + Design, The J.M. Smucker Co.
Kara is the Senior Director of Creative + Design at The J.M. Smucker Co, a fortune 500 CPG Company located in Northeast Ohio. In her 17 years with the Company, Kara has developed a passion for leading high performance creative teams, elevating design for iconic brands, and driving new capabilities into the organization. Kara created the Company’s first in-house agency in 2015, growing it in recent years to increase agility and creative excellence across the organization’s Marketing efforts. She also currently leads the Design Management and Packaging Production teams for Smucker with a focus on Visual Identity, Brand Architecture and packaging excellence across the Company’s 40+ brands.
Kara holds a BA in Fine Arts and Business from Mount Union University and an MBA from Ashland University. She lives in Bath Township with her husband and three young girls. Outside of the office, Kara is involved in ANA’s in-house agency committee, 100 Women Strong, Akron Children’s Hospital Engage Committee, and is a former member of the Emerging Leaders Board of Akron Children’s Hospital.
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