Tourism Advertising: Branding a Destination

Presented by
Tonja Marshall, Chief Marketing Officer
Visit Canton

Discover how Visit Canton markets Stark County as a destination that inspires travel, drives economic impact, and builds community pride. Attendees will gain insight into the unique challenges and opportunities of tourism marketing and learn how branding an entire destination differs from promoting a single product or service.

SCHEDULE
5:00 PM: Networking
6:00 PM: Intro to Visit Canton and featured speaker Tonja Marshall 
7:00 PM: Audience Q&A
7:15 PM: Social/networking

FREE TO ATTEND
Please join us! Open to everyone.

***Members, attend and receive 10 points. Earn your way to a free individual membership and more through our Applause Awards program! Plus, earn an extra chance to win an on demand ticket to MAICON 2026.

Graphic by Freya Koncsics