Cannabis marketing – celebrating creative constraints
CEO, Laura Loo Experience Design
Presentation begins at 6pm
Laura started her career as a web designer for VGM Forbin. Her 13-year tenure that culminated to the creative director role saw significant growth for the company, which specializes in digital strategy for financial institutions and health care businesses.
In 2016, Laura was promoted to vice president of VGM Marketing, an internal agency that specializes in marketing for the 25+ businesses of VGM Group, Inc. VGM Group is one of the largest healthcare member service organizations (MSO) in the country serving over 17,000 customers.
In 2019 she left the corporate world to realign her focus to the cannabis industry to honor her family. She helps cannabis brands execute their vision by crafting a delightful brand strategy for every touch point of the customer journey to provide the experience their customers want and deserve.
Active in the American Advertising Federation, Laura served as president for six years for AAF-Cedar Valley, won eleven ADDYs for web design and print work and was honored with the AAF Silver Medal Award in 2014. In this same year, she was elected to a four-year term on the American Advertising Federation’s District 9 Board of Governors, providing leadership to clubs and federations in Missouri, Iowa, Nebraska and Kansas.
*PLEASE NOTE: guests of all individual, non-profit and new professional members must pay non-member rate. Gold and silver members, receive 7 and 5 member rate tickets, respectively.
Face coverings required regardless of vaccination status.
Event graphics by Kim Wengerd
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