Cannabis marketing – celebrating creative constraints

CEO, Laura Loo Experience Design

Presentation begins at 6pm

About Laura
Laura started her career as a web designer for VGM Forbin. Her 13-year tenure that culminated to the creative director role saw significant growth for the company, which specializes in digital strategy for financial institutions and health care businesses.

In 2016, Laura was promoted to vice president of VGM Marketing, an internal agency that specializes in marketing for the 25+ businesses of VGM Group, Inc. VGM Group is one of the largest healthcare member service organizations (MSO) in the country serving over 17,000 customers. 

In 2019 she left the corporate world to realign her focus to the cannabis industry to honor her family. She helps cannabis brands execute their vision by crafting a delightful brand strategy for every touch point of the customer journey to provide the experience their customers want and deserve.

Active in the American Advertising Federation, Laura served as president for six years for AAF-Cedar Valley, won eleven ADDYs for web design and print work and was honored with the AAF Silver Medal Award in 2014. In this same year, she was elected to a four-year term on the American Advertising Federation’s District 9 Board of Governors, providing leadership to clubs and federations in Missouri, Iowa, Nebraska and Kansas.

Members*: $15
Non-members: $30
Livestream: $10
Students: Free
*PLEASE NOTE: guests of all individual, non-profit and new professional members must pay non-member rate. Gold and silver members, receive 7 and 5 member rate tickets, respectively.

Face coverings required regardless of vaccination status.

Special thanks

Event graphics by Kim Wengerd

Help create a lasting legacy for students. Consider giving to the Susan B. Kosich Charitable Fund. This nonprofit will fund the Susan B. Kosich Scholarship for Marketing Communications. Once endowed, the scholarship will be open to all sophomore, junior and senior college students in Northeast Ohio pursuing a bachelor’s degree in a communications-related field. All contributions are tax deductible as allowed by law. Learn more.


Nov 09 2021


5:30 pm - 7:00 pm



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  1. Josh Weisgarber

    Student price is free, but when I go to register it says I still have to pay.

    • CeciliaSveda

      Please make sure to check that you are student and then register.

    • CeciliaSveda

      That is: check mark the student box!


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