SmileyHanchulak Marketing Communications has promoted Linda J. Baney to Director, Account Services. Baney’s new responsibilities will include working with agency clients to develop and execute creative marketing solutions on an ongoing basis. She will also be continuing in her role as Production Manager, overseeing project details for all SH clients.
“Clients now have in Linda the best of all worlds; management skills, creative thinking, and extensive production experience, to ensure the best possible solutions for any communications challenge,” said John Hanchulak, president of SmileyHanchulak.
Baney brings more than 20 years of agency experience in both business-to-business and business-to-consumer environments to her new position. In addition, she will apply her thorough understanding of the agency’s clients to provide a finely tuned response to their needs.
“I am looking forward to working with our clients in this capacity. It is fulfilling to know that I am able to use my knowledge of the industry to help further their success. At the agency, we believe that strong client relationships are at the very core of effective marketing and advertising. The many years I have spent in the field have consistently proven the validity of this belief, ” Baney said.
Prior to joining SmileyHanchulak, Baney held production positions with Alside, Inc. and Clayman Advertising (Akron, OH). On the corporate side, she gained valuable legal marketing experience at Roetzel & Andress, L.P.A (Akron, OH) as well as advertising experience in her role as Production Manager at Innis Maggiore (Canton, OH). Baney earned her Bachelor of Arts degree from Kent State University.
“Having been on both sides – client and agency – Linda brings a unique perspective to the partnering process of the business relationship,” Hanchulak added.
SmileyHanchulak represents business-to-business and business-to-consumer clients including Smith Dairy, Parker Hannifin Corporation, Beckett Gas Inc. and Applied Vision Corporation, among many others.
While consistently recognized in the American Advertising Federation’s local ADDY® Awards competition for excellence in creative development, campaign design and interactive media, the agency – citing an average client relationship of 14 years – considers its reputation for exceptional service its greatest achievement. To learn more about creative marketing solutions for your real world scenario, visit www.smileyhanchulak.com or call 330.666.0868.