Eric Kiker to discuss establishing an identity to stand out from competition
AKRON, OH (September 10, 2010) – “This Speech is Only Half Finished,” a luncheon hosted Tuesday, Sept. 21 by the Akron chapter of the American Advertising Federation (AAF-Akron), will feature advertising veteran Eric Kiker. Kiker will discuss his agency’s struggle to define itself and provide a proven process for helping public relations, marketing and advertising agencies, executives and freelancers establish their identity and determine who can reap the most benefits from their services.
Eric Kiker is a 20-year advertising and marketing veteran who has worked with a variety of well known companies such as Naked Juice, Atkins, Dr. Pepper, Pepsi, Janus, Hunter Douglas, Vail and Noodles & Company, and won a number of awards. Despite his credentials, Kiker and his colleagues and agencies – LeeReedy and Xylem Digital – were virtually unknown in the advertising and design industries.
“What do we really stand for?” “What makes us good that could make us great?” “Could we break through to a whole new level?” These contemplative questions may sound like the discussion points from a group therapy session, but in fact, they are the questions Kiker’s agency posed about itself in order to establish a strong identity and stand out from the crowd. Kiker will help others determine their identity so they can get more of whatever they value most – whether its money, prestige, freedom or creativity.
The event, which is open to the public, will be held at Musica in downtown Akron, with catering provided by Urban Eats. Doors open for networking and lunch at 11:30 a.m. and the presentation begins at noon. Valet parking is included.
Attendees can pay online or with cash at the door. The cost is $25 for members, $30 for non-members and $15 for students. RSVP is requested by Friday, Sept. 17 online.
On Thursday, Oct. 14, AAF-Akron will host a mixed social with the Northeast Ohio Craftsman Club. Details will be available soon.