Luncheon will share tips for effective SMS and mobile marketing campaigns
AKRON, OH (August 18, 2010) – The Akron Chapter of the American Advertising Federation (AAF-Akron) will host a luncheon in downtown Akron on Tuesday, August 31, to educate local communications and advertising professionals on SMS and mobile marketing trends.
“We aim to keep our members and other local professionals current on industry trends,” said Tim Klinger of Kleidon & Associates, president of AAF-Akron. “Millions of people use cell phones for daily interaction. The doors are wide open for advertising, marketing and public relations professionals to connect with them through this media.”
The guest speaker will be self-proclaimed marketing technology “junkie” Justin Mastrangelo, of Pittsburgh. Mastrangelo is owner and founder of Pittsburgh-based digital marketing agency, JA Interactive. Mastrangelo specializes in interactive marketing technologies. His presentation will cover topics like text message marketing, mobile websites and applications and customer loyalty applications – among others.
The luncheon will be held Tuesday, August 31, from 11:30 a.m. – 1:00 p.m. at Musica, 51 E. Market St., Akron, 44308. Tickets are $15 for students, $20 for members and $25 for non-members. The public is welcome to attend. Interested attendees must RSVP at www.AAFAkron.com by August 27. Payment will be accepted online prior to the event or cash only at the door. For more information about this or other AAF-Akron events, contact Scott Kessler, AAF-Akron events chair, at events@AAFAkron.com.
The American Advertising Federation-Akron (AAF-Akron) was founded as the Advertising Club of Akron in 1945. AAF-Akron’s efforts today include programs that educate members and help them conduct business better, government relations on behalf of members, educational programs to help provide a more prepared and diverse workforce, and promoting recognition of the economic and social value of advertising as an industry. AAF-Akron is a member of AAF District 5 and the national AAF.
About Justin Mastrangelo:
Justin Mastrangelo is the owner and founder of Pittsburgh-based JA Interactive. JA Interactive specializes in digital marketing technologies. By working directly with corporate marketing decision makers, and also creative and design agencies, JA has engineered custom tools for many mid- to large-sized organizations. Justin Mastrangelo is also the president of the Pittsburgh chapter of the American Marketing Association.